SM Lanang Premier hails the ‘King of Fruits’ with a festival to support the city’s much-anticipated Kadayawan celebration from August 5 to September 4, 2016. This month-long festival is a grand showcase of the bountiful harvest by the local farmers and growers of durian in support of the city’s annual Kadayawan celebration.

Since its launching on August 10, 2013, the Kadayawan Durian Festival has aimed to spread the word on Davao City as one of the country’s top-of- mind food tourism destinations. It has been well received and has become one of the must-visit events mallgoers look forward to every Kadayawan season.

Now in its fourth year, this event will continue to raise consumer awareness and patronage of Davao’s durian not only in the local scene but in the national and international scenes as well.

The many varieties of durian being grown in the region are also highlighted in the festival.

The 2016 Kadayawan Durian Festival is made possible by SM Lanang Premier’s partnership with the Durian Industry Council of Davao City, the Department of Agriculture, the Department of Tourism, Air Asia (official airline partner), Solar Entertainment Corporation-ETC Channel (official media partner), Department of Trade and Industry, the Department of Science and Technology, the City Government of Davao, the City Agriculturist Office, City Tourism Operations Office, Kadayawan Festival 2016 Committee, and Davies.



Mallgoers are invited to visit the festival and grab a taste of durian starting August 5, from 10am to 9pm, at SM Lanang Premier’s Fountain Court grounds. They can enjoy eat-all- you-can Durian promos from Mondays to Fridays, from 10am to 4pm.


Durian by-products such as jam, candies, tarts and Davao’s other well-loved fruits such as mangosteen, marang, pomelo are also being sold at the event.



Celebrate #KadayawanGoodVibes at the metro’s premier shopping and lifestyle destination. Like SM Lanang Premier’s official account on Facebook and follow @SMLanangPremier on Twitter and Instagram for news and event updates.



Thanks for dropping by and have a great day!




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PR from SM Lanang Premier Marketing

• Every P1,000 single or accumulated purchase from The SM Store or from any participating mall establishment entitles a shopper to one raffle coupon.
• Shoppers can also get one raffle coupon with every single purchase of four SM Cinema tickets or with every P300 worth of tokens from participating amusement centers.

• Catch the Special SMAC Sale on July 15, 9am to 12noon, to get extra 10% off at the SM Store and select SM retail partners.
• On July 16 to 17, enjoy Saturday and Sunday Specials at the Great 3-Day Sale. Get a chance to win a Samsung Note 5 BenCab Limited Edition phone or a Smart 4G Pocket Wifi for every P1,000 purchase receipt.
• Special dining treats are up for grabs on July 16 to 17. For every P1,500 purchase receipt from non-food tenants, avail of P100 voucher from Vikings.
• Exclusive discounted rides also await mallgoers during the 3-Day sale. Take Php30 off on taxi fares when you use Grab to travel to and from SM Lanang Premier on July 15 to 17.

Thanks for dropping by and have a great day! - Jexx



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From the PR Manager of SM Lanang Premier Ms. Acey Puno