The long wait is over! Miniso just opened its first store in Davao City last August 11 at the 2nd floor of SM City Davao. Miniso is a Japanese discount merchandise chain that was established in Tokyo in 2013. The first store in Mindanao opened at SM Downtown Premier in Cagayan De Oro City and is set to open another store in General Santos City in September.
The brand advocates fashionable and relaxed lifestyle and directs a superior products consumption pattern. Their philosophy is to provide customers the good quality of products at a very affordable price. The creativity of their products is something I look forward to. They sell health and beauty products, stationery, accessories, gadgets, homewares, school supplies, and even cute plush toys.