A celebration that illuminated the nation

Event hosts welcomed the crowd, sharing stories and successes of families who found their forever homes with Camella. The highlight followed: guests switched on mini parols and approached the Christmas trees as Camella Group Heads led the ceremonial lighting. At the signal, thousands of lights illuminated communities nationwide, accompanied by children's choirs singing Christmas medleys. The spectacle culminated in a fireworks display, symbolizing the beginning of another season of giving and gratitude.

Festivities for families and the community

After the Christmas tree lighting event, guests enjoyed a seasonal spread filled with Filipino favorites, including puto bumbong and bibingka, as well as hot cocoa and salabat, which brought the comforting flavors of Christmas to every table. Camella communities also featured on-site activities that turned each neighborhood into a holiday fairground.

Children gathered at the kids’ crafts corner, where they made ornaments and wrote letters to parents, friends, and even Santa Claus. Families strolled through community market booths, supporting artisans and start-up businesses offering Christmas goods, gifts, and delicacies, fostering the spirit of bayanihan and local enterprise.

The Christmas Homecoming Fair: Extending the welcome of home

The week following the Christmas Tree Lighting, Camella held the Homecoming Fair, continuing the celebration of heart, home, and homeownership.

To make the event more meaningful, Camella launches a special promo exclusive to the Homecoming Fair. Homebuyers will receive kitchen appliances depending on their reservation contract price to bring the spirit of the season into their new homes. These thoughtful tokens represent the comfort, convenience, and care that Camella extends to every Filipino household.

Camella honors those who continue to invest in their roots. Overseas Filipino homebuyers and investors with verified information, such as a passport, seaman’s book, or an ongoing employment contract, will receive a gift certificate for an overnight stay for two (2) at the Brittany Hotel Global South, perfect for a restful return or a cheerful celebration.

Home for the holidays

Camella continues its cherished Christmas tradition of welcoming families home through its annual Home for the Holidays campaign. This year shines the spotlight on homes for every hope and household, offering special savings for spot and flexible payment options and seasonal surprises that make homeownership more heartfelt, hopeful, and within reach during the most joyful time of the year.

Big Bad Wolf Books is set to make its much-awaited return to Davao, joining hands with the community from November 13 to 24, 2025, at The Tent, Azuela Cove. More than just a book sale, this event is a heartfelt invitation to come together—to read, to share, and to rebuild through the power of stories.

For 12 days, the venue will be transformed into a haven of books and belongings, filled with titles across every genre imaginable—all at up to 95% off. Visitors can expect to discover new reads, reconnect with fellow book lovers, and take part in outreach efforts that bring books and hope to those who need them most.

To make the event more accessible, free admission will be open to everyone, and a complimentary shuttle service supported by the local government of Davao City will be available on opening day, November 13, to bring readers straight to The Tent at Azuela Cove. Shuttle route details will be announced soon on Big Bad Wolf Books’ social media pages.

Exclusive Offers for Davao Readers

Big Bad Wolf Books is also giving Davaoeños an exciting head start with its Pre-Selling Promo, running ahead of the official sale. Starting October 27, readers can reserve select titles before the doors even open by sending a direct message to Big Bad Wolf Books’ official Facebook page. Once confirmed, purchases can be settled via Good Small Sheep Inc.’s bank account and picked up from November 13 to 16 at the Customer Service Area in Azuela Cove. Each reservation will be verified on-site, ensuring a smooth and secure claiming process for all participants.

With limited stocks available for each featured title, the Pre-Selling Promo gives book lovers a chance to secure highly anticipated reads early on a first-come, first-served basis. This special offer is valid only until November 12 and aims to make reading more accessible while rewarding loyal fans who just can’t wait to dive into their next great story.

To further support Davao’s learning community, Big Bad Wolf Books is rolling out special rebates for schools, teachers, and students. Learning institutions such as schools, libraries, and universities can enjoy a 10% discount on purchases worth ₱30,000 and above. Teachers and students can also get 5% off with no minimum spend by simply presenting a valid school and faculty ID or wearing their uniform at the cashier. 

These community-centered discounts are designed to empower education and nurture a love for learning across all ages. By extending these special rates to students and educators alike, Big Bad Wolf Books reaffirms its belief that knowledge should always be accessible, especially to those who inspire and shape future generations every day.

Adding to these exciting offers, Big Bad Wolf Books is launching the Campus Challenge: Read It to Win It. Schools within Davao City are invited to join, with parents or students registering as Big Bad Wolf Books members and indicating their school affiliation upon checkout, verified through a valid school ID. Every purchase with a minimum spend of ₱2,000 in a single receipt counts as one valid entry for the school. A daily leaderboard on Instagram Stories will highlight the top three schools leading in sales and footfall, encouraging friendly competition and repeat visits. The top-performing schools will receive BBW book prizes under three tiers: 1st Place “Books for Library” Grant (1,500 books), 2nd Place “Reading Corner” Bundle (1,000 books), and 3rd Place Teacher Voucher Packs (500 books). Each winning school will also be encouraged to share their rewards with a chosen partner beneficiary such as a public school, community library, or reading center.

Sharing Stories of Hope and Inspiration with New Titles

As Davao continues to heal, Big Bad Wolf Books stands with the community, bringing stories that comfort, inspire, and remind readers that hope can always be found between the pages. From heartwarming Christmas specials for the coming holidays and timeless bestsellers for adults to the engaging Usborne specials for young readers, each book is more than just a story—it’s a step toward renewal, reflection, and rebuilding together as a community.

A Movement that Uplifts Communities Through Reading

Every Big Bad Wolf Book Sale is more than about books—it’s about people. Whether guests come to find a new story, support donation drives and outreach programs for those affected by recent earthquakes, or simply reconnect with the community, each visit contributes to something greater: a shared effort to uplift one another and keep hope alive.

The Big Bad Wolf Davao Book Sale’s donation initiative will continue this advocacy, allowing visitors to donate books on-site to help strengthen literacy programs across Mindanao. Through this effort, Big Bad Wolf Books aims to donate books, supporting Davao’s communities who were affected by the recent earthquakes as they rebuild through education and compassion.

To kick off the celebration, book lovers can join the Early Bird Promo by sharing the official event post online for a chance to win Early Bird Access on November 13, from 10 AM to 12 PM, plus a chance to take home exclusive Big Bad Wolf merchandise. The sale opens to the public on November 13 onwards, starting at 12 NN.

Event Details

November 13, 2025 (VIP Day):

10:00 AM – 12:00 PM: Early Bird Access for those who share BBW’s post

Sales Dates (Open to the Public):

November 13, 2025 — 12:00 PM to 12:00 AM

Daily (November 14–24, 2025) — 10:00 AM to 12:00 AM

The Big Bad Wolf Book Sale in Davao is more than just a chance to find your next great read—it’s a movement to uplift, rebuild, and bring hope to others through stories. Every visit, every book purchased, and every donation made helps strengthen the community and share the joy of reading with those who need it most.

Let’s come together, Davao. Join us at The Tent, Azuela Cove, and be part of this inspiring chapter in rebuilding hope.

Follow Big Bad Wolf Books social media pages on Facebook, Instagram, and TikTok for updates on latest promos and donation details. Visit Big Bad Wolf Books’ official website to learn more about the movement and how you can help change the world, one book at a time.