September 17, 2018

Starbucks celebrates anniversary with Celestial Siren themed collection

Starbucks Philippines Celestial Siren Collection Jexx Hingo

The Siren has been Starbucks enduring logo inviting customers inside their stores across the world since 1971. The two-tailed siren was taken from a Norse woodcut from an old maritime book. Paying homage to the seafaring history of Seattle as a port city and the journey of coffee itself.

Starbucks Two-tailed Siren

Starbucks reimagines the biggest symbol of its brand by releasing their limited-edition Anniversary Collection featuring the "Celestial Beauty of the Undersea". Showing artworks with the siren swimming in a sea of stars.

As for its Anniversary Blend which started in 1996 to commemorate its 25th year, Starbucks celebrates its legacy of coffee roasting, blending expertise and craftsmanship with a bold fusion of aged Sumatra, Papua New Guinea and Indonesian coffees blended together and roasted. The result is a complex and full-bodied cup with spicy and earthy flavors that surprises with each sip. Available in whole bean and VIA® format.

Starbucks Philippines Celestial Siren Collection Jexx Hingo

Anniversary Merchandise

This might be the best collection they have yet! Designed with deep-sea elements, cool shades of blue and white with hints of copper.

Starbucks Philippines Celestial Siren Collection Jexx Hingo

Starbucks Philippines Celestial Siren Collection Jexx Hingo

Starbucks Philippines Celestial Siren Collection Jexx Hingo

Starbucks Philippines Celestial Siren Collection Jexx Hingo

Anniversary Blend Card

Another tribute to the mythical sea creature is the limited edition Anniversary Blend Card that features the siren’s blue-green tail with copper-gold detailing that comes with a minimum activation of ₱500.

Starbucks Philippines Celestial Siren Collection Jexx Hingo


Through the years, the siren has continuously transformed along with Starbucks growing global community. When the company revamped itself into a coffeehouse in 1987, its muse was coloured an emerald green and given a more contemporary look.

In 1992, the logo was zoomed in on the siren, focusing on her wavy locks and warm smile with just hints of her two tails. Eventually, 2011 ushered the biggest change yet as the siren broke away from her circle and became the icon that we all know today. Now, she remains the welcoming face of Starbucks, pulling in coffee-lovers with her enigmatic smile.


Like Starbucks Philippines’ Facebook page for more details
https://www.facebook.com/StarbucksPhilippines

Website: http://www.starbucks.ph


Thanks for dropping by and have a great day! - Jexx

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