SM Lanang Premier hails the ‘King of Fruits’ with a festival to support the city’s much-anticipated Kadayawan celebration from August 5 to September 4, 2016. This month-long festival is a grand showcase of the bountiful harvest by the local farmers and growers of durian in support of the city’s annual Kadayawan celebration.

Since its launching on August 10, 2013, the Kadayawan Durian Festival has aimed to spread the word on Davao City as one of the country’s top-of- mind food tourism destinations. It has been well received and has become one of the must-visit events mallgoers look forward to every Kadayawan season.

Now in its fourth year, this event will continue to raise consumer awareness and patronage of Davao’s durian not only in the local scene but in the national and international scenes as well.

The many varieties of durian being grown in the region are also highlighted in the festival.

The 2016 Kadayawan Durian Festival is made possible by SM Lanang Premier’s partnership with the Durian Industry Council of Davao City, the Department of Agriculture, the Department of Tourism, Air Asia (official airline partner), Solar Entertainment Corporation-ETC Channel (official media partner), Department of Trade and Industry, the Department of Science and Technology, the City Government of Davao, the City Agriculturist Office, City Tourism Operations Office, Kadayawan Festival 2016 Committee, and Davies.



Mallgoers are invited to visit the festival and grab a taste of durian starting August 5, from 10am to 9pm, at SM Lanang Premier’s Fountain Court grounds. They can enjoy eat-all- you-can Durian promos from Mondays to Fridays, from 10am to 4pm.


Durian by-products such as jam, candies, tarts and Davao’s other well-loved fruits such as mangosteen, marang, pomelo are also being sold at the event.



Celebrate #KadayawanGoodVibes at the metro’s premier shopping and lifestyle destination. Like SM Lanang Premier’s official account on Facebook and follow @SMLanangPremier on Twitter and Instagram for news and event updates.



Thanks for dropping by and have a great day!




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PR from SM Lanang Premier Marketing

A tougher Salomon X-trail Pilipinas Davao Leg will happen on August 27, 2016, as per race organizer Mr. Dax Ang during the press briefing at R.O.X. Abreeza.



The run will kick off at GAP Farm in Maa and the all-terrain footrace has a 7-kilometer distance. The run only has one race category but it is still good for newbies. The run will be scheduled at night so it is mandatory to bring headlamps. The runners will take a different course under a 300-meter tunnel that makes the run a much exciting experience.

The Salomon X-Trail Pilipinas is a green run, no disposables will be provided at the hydration stations and participants are required to bring their own hydration bottles with at least 500ml water load.


For all interested runner who want to avail of new trail weaponry in time for the race, registered participants will get 20% discount on all regular priced items at the Salomon Brand Store and in R.O.X. Store in Abreeza Ayala Mall.

Registration will start on July 22 until August 22, 2016. The registration fee is P700 and that includes a race shirt, race bib, a drawstring bag, and a post race meal. Visit Salomon Abreeza Store for more details, or you may contact Davao AdventureX at 0933-604-6029.


The Salomon X-Trail Pilipinas 2016 - Davao Leg is brought to you by Davao AdventureX and the Primer Group of Companies.



Thank you for dropping by and have a great day! - Jexx

OPM icon and PLDT HOME Ambassador Regine Velasquez is coming to Davao to perform live via the widely popular Regine Concert Series.

Powered by PLDT HOME, the musical extravaganza is a show of gratitude from the country’s number one digital and multimedia services provider for the massive support throughout the years.

The concert series, which was extended for a second year due to its unstoppable success, aims to help promote the titular Regine Telset Series—a set of limited edition landline phones available for only P99 per month—launched last year to great acclaim, with stocks running out fast as soon as it was made available to the public.

Its initial kickoff last April 10 at SM Bacoor in Cavite was followed by another full house gig at SM City Pampanga. From one jam-packed mall to another and in response to insistent public demand, the Regine Concert Series is finally on its way to the Queen City of the South on July 30 for its much-awaited VisMin debut.

The Cebu leg will feature a 10-piece band helmed by award-winning musical director Raul Mitra, with a special performance by Your Face Sounds Familiar first runner-up Michael Pangilinan.

PLDT VP and Home Marketing Director Gary Dujali said, “The Regine Telsets, when bundled with PLDT HOME DSL, form the foundation of a digitally connected and smart home. PLDT HOME has been making it big in the hearts of Cebuano families, and we look forward to helping them forge the strongest connections with their families through powerful connections and world-class music.”



After Cebu, the Regine Concert Series will then be scheduled for a Davao stopover onAugust 6 at SM Ecoland. Fans will be in for a free world-class musical treat as Regine performs her well-loved hits.

For more information on the Regine Telset Series, visit pldthome.com/landline.


Thanks for dropping by and have a great day! - Jexx



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From the PR of PLDT Home c/o Ms. Jojie Alcantara

Recreate your fun-filled adventures with new Starbucks Frappuccino® flavors – Mango Fruit Jelly Yogurt and Strawberry Fruit Jelly Yogurt. Starting today - July 26, get that much needed zesty boost with these new beverages boasting a delicious combination of chilled yogurt and fruity swirl blended with ice.



“The all new Mango Fruit Jelly Yogurt and Strawberry Fruit Jelly Yogurt Frappuccino® Blended Beverages are a delightful combination of fruity taste in a sweet jelly, layered with the smooth texture of yogurt. Reminiscent of a creamy parfait, these Frappuccino® Blended Beverages are inspired by our customers’ love of sweet fruit, making them the ideal beverage to lighten up one’s day,” said Keith Cole, head of marketing at Starbucks Philippines.

Delight in the sweetness of fresh mango or strawberry perfectly balanced by a hint of tartness from the yogurt for a mouth-watering beverage.

To energize your day, the Mango Fruit Jelly Yogurt Frappuccino® perfectly blends honey-citrus sweet mango sauce with yogurt, topped with a layer of mango fruit jelly with real mango bits.



Meanwhile, the equally refreshing and irresistible Strawberry Fruit Jelly Yogurt Frappuccino® features a visual treat with the yogurt blended with strawberry sauce puree topped with strawberry jelly with strawberry bits.


“Starbucks continues to innovate with new flavor and texture combinations to meet our customers’ expectations for the Frappuccino® Blended Beverages,” said Cole.

For a total gastronomic experience, pair these new  beverages with Starbucks featured food item, Triple Chocolate Truffle Cake – a moist buttery white chocolate sponge cake with generous layers of milk and truffle finished with dark chocolate ganache and white chocolate shavings.

You can also go for light but filling new core food items like the Maple Pecan Danish, a light and flaky Danish pastry with maple filling and topped with chopped pecans, perfect for a quick breakfast; Chicken Cannelloni, an al dente pasta filled with chicken flakes and topped with creamy tomato sauce, you can have for your lunch; and the Pan Au Chocolat, which features two chocolate batons wrapped in 100% French butter croissant dough and finished with chocolate drizzle that will satisfy your sweet tooth.



About Starbucks Philippines

December 4, 1997, the Philippines had its first taste of the Starbucks Experience with its very first branch at the 6750 Ayala Building in Makati City. Starbucks has since won the hearts of the Filipinos. The opening of the 6750 Ayala store marked an important milestone in our history – the Philippines became the third market to open outside North America. The tradition of warm hospitality, constant need for connection, and love for coffee – these are the qualities that make Starbucks Coffee and the Filipino people a great culture fit.

To share in the experience, please visit us in our stores or online at www.starbucks.ph

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience please visit us in our stores, online at Starbucks.com and through the Starbucks Newsroom.