SM Lanang Premier hails the ‘King of Fruits’ with a festival to support the city’s much-anticipated Kadayawan celebration from August 5 to September 4, 2016. This month-long festival is a grand showcase of the bountiful harvest by the local farmers and growers of durian in support of the city’s annual Kadayawan celebration.

Since its launching on August 10, 2013, the Kadayawan Durian Festival has aimed to spread the word on Davao City as one of the country’s top-of- mind food tourism destinations. It has been well received and has become one of the must-visit events mallgoers look forward to every Kadayawan season.

Now in its fourth year, this event will continue to raise consumer awareness and patronage of Davao’s durian not only in the local scene but in the national and international scenes as well.

The many varieties of durian being grown in the region are also highlighted in the festival.

The 2016 Kadayawan Durian Festival is made possible by SM Lanang Premier’s partnership with the Durian Industry Council of Davao City, the Department of Agriculture, the Department of Tourism, Air Asia (official airline partner), Solar Entertainment Corporation-ETC Channel (official media partner), Department of Trade and Industry, the Department of Science and Technology, the City Government of Davao, the City Agriculturist Office, City Tourism Operations Office, Kadayawan Festival 2016 Committee, and Davies.



Mallgoers are invited to visit the festival and grab a taste of durian starting August 5, from 10am to 9pm, at SM Lanang Premier’s Fountain Court grounds. They can enjoy eat-all- you-can Durian promos from Mondays to Fridays, from 10am to 4pm.


Durian by-products such as jam, candies, tarts and Davao’s other well-loved fruits such as mangosteen, marang, pomelo are also being sold at the event.



Celebrate #KadayawanGoodVibes at the metro’s premier shopping and lifestyle destination. Like SM Lanang Premier’s official account on Facebook and follow @SMLanangPremier on Twitter and Instagram for news and event updates.



Thanks for dropping by and have a great day!




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PR from SM Lanang Premier Marketing

A tougher Salomon X-trail Pilipinas Davao Leg will happen on August 27, 2016, as per race organizer Mr. Dax Ang during the press briefing at R.O.X. Abreeza.



The run will kick off at GAP Farm in Maa and the all-terrain footrace has a 7-kilometer distance. The run only has one race category but it is still good for newbies. The run will be scheduled at night so it is mandatory to bring headlamps. The runners will take a different course under a 300-meter tunnel that makes the run a much exciting experience.

The Salomon X-Trail Pilipinas is a green run, no disposables will be provided at the hydration stations and participants are required to bring their own hydration bottles with at least 500ml water load.


For all interested runner who want to avail of new trail weaponry in time for the race, registered participants will get 20% discount on all regular priced items at the Salomon Brand Store and in R.O.X. Store in Abreeza Ayala Mall.

Registration will start on July 22 until August 22, 2016. The registration fee is P700 and that includes a race shirt, race bib, a drawstring bag, and a post race meal. Visit Salomon Abreeza Store for more details, or you may contact Davao AdventureX at 0933-604-6029.


The Salomon X-Trail Pilipinas 2016 - Davao Leg is brought to you by Davao AdventureX and the Primer Group of Companies.



Thank you for dropping by and have a great day! - Jexx

OPM icon and PLDT HOME Ambassador Regine Velasquez is coming to Davao to perform live via the widely popular Regine Concert Series.

Powered by PLDT HOME, the musical extravaganza is a show of gratitude from the country’s number one digital and multimedia services provider for the massive support throughout the years.

The concert series, which was extended for a second year due to its unstoppable success, aims to help promote the titular Regine Telset Series—a set of limited edition landline phones available for only P99 per month—launched last year to great acclaim, with stocks running out fast as soon as it was made available to the public.

Its initial kickoff last April 10 at SM Bacoor in Cavite was followed by another full house gig at SM City Pampanga. From one jam-packed mall to another and in response to insistent public demand, the Regine Concert Series is finally on its way to the Queen City of the South on July 30 for its much-awaited VisMin debut.

The Cebu leg will feature a 10-piece band helmed by award-winning musical director Raul Mitra, with a special performance by Your Face Sounds Familiar first runner-up Michael Pangilinan.

PLDT VP and Home Marketing Director Gary Dujali said, “The Regine Telsets, when bundled with PLDT HOME DSL, form the foundation of a digitally connected and smart home. PLDT HOME has been making it big in the hearts of Cebuano families, and we look forward to helping them forge the strongest connections with their families through powerful connections and world-class music.”



After Cebu, the Regine Concert Series will then be scheduled for a Davao stopover onAugust 6 at SM Ecoland. Fans will be in for a free world-class musical treat as Regine performs her well-loved hits.

For more information on the Regine Telset Series, visit pldthome.com/landline.


Thanks for dropping by and have a great day! - Jexx



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From the PR of PLDT Home c/o Ms. Jojie Alcantara

MANGO proudly opened its third Megastore in the Philippines at the Ground Floor of Abreeza Mall last June 2, 2016. The Megastore has an 817.45 square meter area and brought together its menswear line, MANGO Man, and its children's line, MANGO Kids in one space.


To celebrate the launch of the megastore, MANGO invited Tricia Gosingtian, one of the biggest names in the country’s fashion blogging community and one of my inspirations in blogging, to share her styling tips and meet her Davao-based readers and followers. The event was held inside the MANGO Megastore last June 11 as a special edition of the Abreeza Fashion Forum.

For those who don't know Tricia yet, she is one of the pioneers in fashion, lifestyle, and travel blogging in the Philippines. Her blog, Tricia Will Go Places (www.triciagosingtian.com) started seven years ago. She's pretty famous in social media with more than 500 thousand followers in total. She also wrote a bestselling book titled 150 Style Essentials for Every Girl in 2013.

Tricia shared her personal styling tips not just for women but for men as well. She described her style as "sophisti-cute" and talked about balance, color, layering, and accessorizing.


She also answered some questions from the media and her followers after her presentation.



Tricia then had a quick meet and greet with her Davao-based followers. I made sure I did not go "fanboying" when I had chances to take photos with her. Yes... CHANCES. I took a lot of photos with her and I even had a chit chat with her and her fiance RG. It was a surreal moment. Haha!

Photo credit: Klyde Jarabelo of  http://theklydejarabelo.blogspot.com/

WHAT IS ABREEZA FASHION FORUM?

Abreeza Fashion Forum is a regular convergence of press, bloggers, and fashion insiders hosted by Abreeza Mall that aims to discuss and promote notable trends, projects, brands, and ideas in the field.

MANGO MEGASTORES

The MANGO megastore at Abreeza Mall is the 32 nd MANGO store in the country since the brand debuted in the Philippines in 1999. Besides Davao City, megastores also exist in Pasay City and Mandaluyong City.

First implemented worldwide in late 2013, the megastore concept applies to stores with a selling space of 800-3,000 square meters that stock all or most of the group’s lines. MANGO now has over 150 stores of this type worldwide, transforming 30% of its store chain into megastores over the last three years.

For inquiries and updates on Abreeza Mall news and events, please visit the Main Concierge at the ground floor or call (082) 321-9332. Stay updated by liking www.facebook.com/AbreezaMall and following @abreezatweets on Twitter and @iloveabreezamall on Instagram.